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OPI Introduces Its First Artificial Nails

OPI xPRESS/ON includes 33 press-on gel-like salon manicure looks with 14-days of wear.

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By: Charlie Sternberg

Associate Editor

Nail salon brand OPI has unveiled OPI xPRESS/ON, the brand’s first artificial nails, offering professional quality shades, artistry and effects anytime, anywhere.
 
OPI xPRESS/ON includes 33 press-on gel-like salon manicure looks with 14-days of wear. Fans can get all pressed up with 15 OPI shades such as Alpine Snow, Cajun Shrimp, and Big Apple Red; six salon-inspired effects like holographic shimmers or glazed finish; and eight professional nail art designs including several French manicure styles.
 
“As the #1 nail salon brand globally, we have the professional quality, color, and innovation that consumers know and trust,” shares OPI co-founder and brand ambassador Suzi Weiss-Fischmann. “With the debut collection of press-on nails, fans can select among 33 looks with a flawless finish, instantly. You can change your look to match the moment, even on the go, whether doing a presentation at work or going out for a night with friends.”

Clean Ingredients and Sustainable Packaging

OPI xPRESS/ON is vegan, containing no animal derived ingredients, and the nails and packaging are made with 94% and 100% post-consumer recycled (PCR) materials, respectively. The nails are also reusable. Packaging is responsibly and sustainably sourced. A Forest Stewardship Council (FSC) carton is printed with soy ink and can be recycled.
 
Each OPI xPRESS/ON set includes 30 professional quality nails, super hold glue, a cuticle tool, and a file. To apply, use the quick and easy four-step process: fit, shape, prep, and xPress.
 
Beginning October 2022, OPI xPRESS/ON sets will retail for $12.99 (iconic shades), $13.99 (salon effects & longer lengths), and $15.99 (professional nail art) exclusively at Ulta, part of the Conscious Beauty at Ulta Beauty collection.

Related News

Earlier this year, OPI teamed up with Xbox to launch a vibrant collection of 12 nail polish hues.

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